Chapter 10: Marketing

The marketing manager will face the following societal concerns:

1. The activities that are carried out by businesses should not cause environmental pollution.

2. The facilities offered in the hotel should be pocket friendly.

To resolve these concerns, the manager can take the following steps:

1. To solve the pollution issue, the manager can check that wastes from the hotel are managed in a proper way. Wastes should be disposed of as per their characteristics, such as dry and wet waste.

2. The prices for the items that are sold inside the hotel premises must not be more than the maximum retail price of the item.

The most common information provided in food packages are as follows:

1. Product name

2. Manufacturer name and address of plant

2. Logo of the product

3. Ingredients of the products

4. Directions of use/How to prepare

5. Product features

6. Caution (if needed to be taken)

7. Customer care or grievance cell number

Customer care services for the marketing of motorcycles are as follows:

1. Support for EMI payments

2. Support for an extended warranty on bikes

3. Zero finance schemes

4. Servicing reminders

5. Two-wheeler insurance schemes support