Describe the different techniques of financial analysis and explain the limitations of financial analysis.
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The following different techniques are used for financial analysis:
1. Cash Flow Analysis: This analysis focuses on the inflow and outflow of cash and cash equivalents from the various activities of a business, namely investing, operating and financing activities during an accounting period. This helps in analysing cash payments and the reason for receipt, and the respective changes in cash balances during the accounting year.
2. Ratio Analysis: This method highlights the relationship between items of the Balance Sheet and Income Statements. It is helpful in determining the efficiency, profitability and solvency of a firm. This analysis expresses the financial items as fractions, percentages or proportions. Also, it determines the qualitative relationship among different financial variables. It also serves as a source of information regarding the performance, viability and financial position of a firm.
3. Trend Analysis: This technique studies the trends in operating performance and financial position of the business over a period of many years in succession. In such a study, any particular year is considered as the base year, and the rest years are expressed as a percentage of the base year’s figures. It helps in identifying problems and inefficiency along with detecting operating efficiency and the financial position of the firm.
4. Comparative Statements: These statements use figures from two accounting periods that help determine financial position and profitability. It also enables to do intra and inter-firm comparisons and, therefore, determines the efficiency of the firm in relative terms. It uses both percentages as well as absolute terms. This analysis is known as Horizontal analysis.
5. Common Size Statements: Common Size Statements are those statements where the items are displayed as percentages of a common base figure instead of absolute figures. It is helpful for proper analysis between companies (inter-firm comparison) or between time periods of the same company (intra-firm comparison). In these statements, the relationship between items present in financial statements and common items like balance sheet, total and net sales are highlighted in percentage. The analysis based on these statements is called Vertical Analysis.
It has the following limitations:
1. It fails to depict changes in accounting policy and procedures.
2. These statements provide the interim report and hence have incomplete information.
3. These statements lack qualitative aspects like growth prospects and managerial efficiency and express only in monetary terms.
4. Financial analysis is based on accounting concepts and conventions and hence is unreliable as it does not take the current market value of items.
5. It involves personal bias and judgements of the accountant; for example, in the case of depreciation, different methods can be charged for the same item.
6. It does not take into account the change in the price level. Only nominal values are considered.




