The following services are offered by retailers:
1. By providing information to customers about the new products that are available in the market, they help consumers in deciding the product to buy.
2. They also provide information to wholesalers about the tastes and preferences of consumers, prevailing conditions of the market and existing competitors.
3. By storing a wide variety of goods based on customer tastes, they help customers in choosing the best product.
4. Retailers also promote goods as they are in direct touch with customers and hence in the best position to recommend and thus help in sales for manufacturers and wholesalers.
5. They also help in facilitating the distribution of goods to the customers for consumption.